Being on the news can have significant long-lasting effects on any company.
At DataEco, we analyse news stories, whether big or small, to determine if they can become indicators for new themes or developing trends for each company and industry.
We provide a clear picture of the amount of times a company has been mentioned in the news, and what sort of context they have been involved with. We get data from over 300 key news sites and news feeds on a daily basis, allowing us to utilise algorithms that analyse the top and bottom companies as well as whether they have positive or negative stories associated with them. Over a period of time, we can use this correlative data combined with historical trends to give an overall perspective as to the health and future of the company.
We know being on the news can have immense impact positively and negatively as it highlights the perspective being shown.
If we look at the impact a data breach had on the talk talk company and the loss value to its share holders went into millions when investors voted with their funds. The analysis at DataEco shows what companies care about its public perception and how important this is the the sustainability of a customer base.
At DataEco we mix the social , news content and associated individuals sentiment analysis to give a clear portray of the company and its key personnel.
This allowing you to quickly see the difference between the perspective views and the factual events.
With a closely aligned view of the business and Industry trends we can keep one eye on this radar to help inform any of your risk or invest decisions
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