When politics and legal situations affect one company, they often affect an entire industry. Public opinion of industry leaders can often be projected onto competitors, meaning that it is important to stay on top of trending views to know where you stand in the public eye.
Data Eco follows these trends by mining social data and analysing opinions and purchasing habits of consumers. By being on top of these types of trends, your company can have a leg up in making decisions that will positively affect your public image and endear you to a wider customer base.
Data Eco allows access to trending views so that your executives and employees can see what is happening in your industry, allowing them to collaborate on growth strategies and damage control plans. Knowing the levels of consumer confidence in your competitors allows you to determine how risky you should be when entering certain markets as well as knowing what demographics to target.
By utilising our trending views, you can validate your understanding of the industry you work in and ensure you don’t come across hidden surprises.Using the data insights through the plug-in service gives you that edge when dealing with the current trends of the digital world.
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